In the uncupping promotional video, the wrapper slowly falls to the floor, and during that time, you wonder whether the person in the ad will pick up the remains on the wrapper. Nutrition Panel on the Reese’s Thanksgiving Pie, a 3.4 pound cup that sold out in less than two hours today. The meme relied solely on the resonance of the lasting brand image, which is that the wrapper is unmistakably Reese’s. This notion first arose when LeBron shared a meme where the peanut butter cup is removed from the image.
Reese's marketing strategy enabled this because the Reeses’ wrapper is so well known. Reese's chose to remove their name and the peanut butter cup to let the wrapper stand out on its own. Good Humor Reeses Peanut Butter Frozen Dessert cup is a luscious bar of peanut butter flavored frozen dessert with a swirl of. Notably, the billboard ad doesn’t mention the brand’s name. This marketing piece is perceptive of its consumers, as fans of the brand can recount shared memories of the candy and uncupping the peanut cup from the wrapper. We slam a Reeses right in the middle of a warm chocolate chip cookie.
The ad brings to life the resonating sentiment of experiencing having a little chocolate and peanut butter stuck to the bottom of the cup. Reese's Cup teamed up with Toronto’s creative agency, Anomaly, to center the ad not around the chocolate cup itself but the wrapper instead. LeBron James meme that went viral and inspired the new Reece's Cup Ad
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